Google Ads Launches Tool For Upgrading To Performance Max
Google is launching a tool to assist advertisers with self-upgrading their Local and Smart Shopping campaigns to Performance Max.
The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1)
Want to be two months ahead of your competition in Google Ads? Leverage the power of Performance Max NOW! Here’s our ultimate guide on how to build and manage a successful Performance Max campaign for 2022.
Performance Max is the best type of Google Ads campaign there is today. It’s even replacing Smart Shopping campaigns in about three months’ time. That’s a huge deal because Smart Shopping is the most powerful campaign for eCommerce.
Our Google Ads experts have tried and tested all the available options, hacks, and settings that work in Performance Max campaigns. And Kasim and John are ready to share those with you in this three-part guide to Google Ads Performance Max for 2022.
In this first part, you’ll learn why you should run Performance Max campaigns now and how you can get started, including:
3:18 Is Performance Max for all advertisers?
7:37 What’s in it for you in this Performance Max guide
13:58 Getting started on your Performance Max campaign: objectives & conversion goals, and the conversion actions you should track!
21:54 Performance Max budget and bidding
24:44 Don’t believe Google when it says “Don’t run Performance Max with a Smart Shopping campaign”
28:03 Bidding for eCommerce: conversions vs conversion value
The Ultimate Guide to Google Ads Performance Max for 2022 (Part 2): https://youtu.be/_mOv9_qrtpg
Here are more Performance Max Campaign for 2022 Guide Videos:
Introducing Google Ads Performance Max | A Broad Overview:
Performance Max Campaigns – Insights Tab Fully Explained!
Understanding Performance Max Listing Groups:
Introduction to Performance Max Asset Groups:
New Internal Performance Max Strategy Too Good Not to Share Publicly!
The Ultimate Guide to Google Ads for Lead Generation:
Everything you need to know about Google Ads for eCommerce:
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Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0
How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4
Google Ads Playlist:
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How To Set Up A PERFORMANCE MAX Google Ads Campaign
In this video I show you how to set up Google Ads Performance Max campaigns.
There has been a lot of excitement around Performance Max campaigns on Google since they were released last year and understandably so.
But as with anything Google ads related, you need to know how to create Performance Max campaigns the right way.
Here I give you a step-by-step Google ads Performance Max tutorial.
I show you how to set up all the elements of a Google Performance Max campaign…
And how to get the most out of the Google Ads Performance Max campaign type.
0:19 What is Google Ads Performance Max?
1:04 How to set up a Performance Max campaign
6:01 How to create an Asset Group in Google Ads
11:52 How to set up Audience Signal
17:55 The pros of Performance Max campaigns
19:31 The cons of Performance Max campaigns
21:53 Should you use Performance Max campaigns?
How To Write Google Ads Headlines That Get CLICKS in 2022
How To Use The Google Keyword Planner in 2022 (Beginner’s Keyword Tutorial)
Google Ads Location Targeting – Expert Tips & Strategies For 2022
Google Ads Sitelink Extensions – Examples & Best Practices (2022)
Google Ads Callout Extensions – Examples & Best Practices in 2022
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Google Ads Tutorials: How to upgrade your Smart Shopping and Local campaigns to Performance Max
This video previews the upcoming migration of Local Campaigns and Smart Shopping Campaigns into Performance Max Campaigns. It also hints a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns.
Google Ads Tutorials: Experiments to test uplift of Performance Max campaigns
Advertisers that use Performance Max campaigns in their account see an average of 13% total incremental conversions at a similar cost per action.
In this tutorial, you’ll learn how to run experiments in your account to measure the incremental conversion uplift of using Performance Max campaigns, the newest campaign type that gives you access to the full range of channels and inventory in Google Ads. You can check out our Performance Max experiments best practices guide here: https://support.google.com/google-ads/answer/13290885